diff --git a/src/Printbase.Application/Printbase.Application.csproj b/src/Printbase.Application/Printbase.Application.csproj
index c4abccb..da6040d 100644
--- a/src/Printbase.Application/Printbase.Application.csproj
+++ b/src/Printbase.Application/Printbase.Application.csproj
@@ -6,11 +6,6 @@
         <Nullable>enable</Nullable>
     </PropertyGroup>
 
-    <ItemGroup>
-      <Folder Include="Products\Commands\" />
-      <Folder Include="Products\Queries\" />
-    </ItemGroup>
-
     <ItemGroup>
       <PackageReference Include="AutoMapper" Version="14.0.0" />
       <PackageReference Include="FluentValidation" Version="12.0.0-preview1" />
diff --git a/src/Printbase.Application/Products/Commands/CreateProduct/CreateProductCommand.cs b/src/Printbase.Application/Products/Commands/CreateProduct/CreateProductCommand.cs
new file mode 100644
index 0000000..f107b64
--- /dev/null
+++ b/src/Printbase.Application/Products/Commands/CreateProduct/CreateProductCommand.cs
@@ -0,0 +1,12 @@
+using MediatR;
+using Printbase.Application.Products.Dtos;
+
+namespace Printbase.Application.Products.Commands.CreateProduct;
+
+public class CreateProductCommand : IRequest<ProductDto>
+{
+    public string Name { get; set; } = string.Empty;
+    public string? Description { get; set; }
+    public Guid TypeId { get; set; }
+    public List<CreateProductVariantDto>? Variants { get; set; }
+}
\ No newline at end of file
diff --git a/src/Printbase.Application/Products/Commands/CreateProduct/CreateProductCommandHandler.cs b/src/Printbase.Application/Products/Commands/CreateProduct/CreateProductCommandHandler.cs
new file mode 100644
index 0000000..5cd63eb
--- /dev/null
+++ b/src/Printbase.Application/Products/Commands/CreateProduct/CreateProductCommandHandler.cs
@@ -0,0 +1,95 @@
+using MediatR;
+using Printbase.Application.Products.Dtos;
+using Printbase.Domain.Entities.Products;
+using Printbase.Domain.Repositories;
+
+namespace Printbase.Application.Products.Commands.CreateProduct;
+
+public class CreateProductCommandHandler(
+    IProductRepository productRepository,
+    IProductVariantRepository variantRepository,
+    IProductTypeRepository typeRepository)
+    : IRequestHandler<CreateProductCommand, ProductDto>
+{
+    private readonly IProductRepository _productRepository = productRepository ?? throw new ArgumentNullException(nameof(productRepository));
+    private readonly IProductVariantRepository _variantRepository = variantRepository ?? throw new ArgumentNullException(nameof(variantRepository));
+    private readonly IProductTypeRepository _typeRepository = typeRepository ?? throw new ArgumentNullException(nameof(typeRepository));
+
+    public async Task<ProductDto> Handle(CreateProductCommand request, CancellationToken cancellationToken)
+    {
+        var productType = await _typeRepository.GetByIdAsync(request.TypeId, includeRelations: true, cancellationToken);
+        if (productType == null)
+        {
+            throw new ArgumentException($"Product type with ID {request.TypeId} not found");
+        }
+
+        var product = new Product
+        {
+            Id = Guid.NewGuid(),
+            Name = request.Name,
+            Description = request.Description,
+            TypeId = request.TypeId,
+            CreatedAt = DateTime.UtcNow,
+            IsActive = true
+        };
+
+        var createdProduct = await _productRepository.AddAsync(product, cancellationToken);
+
+        var productVariants = new List<ProductVariant>();
+        if (request.Variants != null && request.Variants.Count != 0)
+        {
+            foreach (var variant in request.Variants.Select(variantDto => new ProductVariant
+                     {
+                         Id = Guid.NewGuid(),
+                         ProductId = createdProduct.Id,
+                         Color = variantDto.Color,
+                         Size = variantDto.Size,
+                         Price = variantDto.Price,
+                         Discount = variantDto.Discount,
+                         Stock = variantDto.Stock,
+                         SKU = variantDto.SKU ?? GenerateSku(createdProduct.Name, variantDto.Color, variantDto.Size),
+                         CreatedAt = DateTime.UtcNow,
+                         IsActive = true
+                     }))
+            {
+                var createdVariant = await _variantRepository.AddAsync(variant, cancellationToken);
+                productVariants.Add(createdVariant);
+            }
+        }
+
+        var productDto = new ProductDto
+        {
+            Id = createdProduct.Id,
+            Name = createdProduct.Name,
+            Description = createdProduct.Description,
+            TypeId = createdProduct.TypeId,
+            TypeName = productType.Name,
+            GroupName = productType.Group.Name,
+            CreatedAt = createdProduct.CreatedAt,
+            IsActive = createdProduct.IsActive,
+            Variants = productVariants.Select(v => new ProductVariantDto
+            {
+                Id = v.Id,
+                Color = v.Color,
+                Size = v.Size,
+                Price = v.Price,
+                Discount = v.Discount,
+                Stock = v.Stock,
+                SKU = v.SKU,
+                IsActive = v.IsActive
+            }).ToList()
+        };
+
+        return productDto;
+    }
+
+    private static string GenerateSku(string productName, string? color, string? size)
+    {
+        var prefix = productName.Length >= 3 ? productName[..3].ToUpper() : productName.ToUpper();
+        var colorPart = !string.IsNullOrEmpty(color) ? color[..Math.Min(3, color.Length)].ToUpper() : "XXX";
+        var sizePart = !string.IsNullOrEmpty(size) ? size.ToUpper() : "OS";
+        var randomPart = new Random().Next(100, 999).ToString();
+
+        return $"{prefix}-{colorPart}-{sizePart}-{randomPart}";
+    }
+}
\ No newline at end of file
diff --git a/src/Printbase.Application/Products/Commands/CreateProduct/CreateProductVariantDto.cs b/src/Printbase.Application/Products/Commands/CreateProduct/CreateProductVariantDto.cs
new file mode 100644
index 0000000..ac2ffbb
--- /dev/null
+++ b/src/Printbase.Application/Products/Commands/CreateProduct/CreateProductVariantDto.cs
@@ -0,0 +1,11 @@
+namespace Printbase.Application.Products.Commands.CreateProduct;
+
+public class CreateProductVariantDto
+{
+    public string? Color { get; set; }
+    public string? Size { get; set; }
+    public decimal Price { get; set; }
+    public decimal? Discount { get; set; }
+    public int Stock { get; set; }
+    public string? SKU { get; set; }
+}
\ No newline at end of file
diff --git a/src/Printbase.Application/Products/Dtos/ProductDto.cs b/src/Printbase.Application/Products/Dtos/ProductDto.cs
new file mode 100644
index 0000000..6351059
--- /dev/null
+++ b/src/Printbase.Application/Products/Dtos/ProductDto.cs
@@ -0,0 +1,15 @@
+namespace Printbase.Application.Products.Dtos;
+
+public class ProductDto
+{
+    public Guid Id { get; set; }
+    public string Name { get; set; } = string.Empty;
+    public string? Description { get; set; }
+    public Guid TypeId { get; set; }
+    public string TypeName { get; set; } = string.Empty;
+    public string GroupName { get; set; } = string.Empty;
+    public ICollection<ProductVariantDto>? Variants { get; set; }
+    public DateTime CreatedAt { get; set; }
+    public DateTime? UpdatedAt { get; set; }
+    public bool IsActive { get; set; }
+}
\ No newline at end of file
diff --git a/src/Printbase.Application/Products/Dtos/ProductVariantDto.cs b/src/Printbase.Application/Products/Dtos/ProductVariantDto.cs
new file mode 100644
index 0000000..78fab47
--- /dev/null
+++ b/src/Printbase.Application/Products/Dtos/ProductVariantDto.cs
@@ -0,0 +1,14 @@
+namespace Printbase.Application.Products.Dtos;
+
+public class ProductVariantDto
+{
+    public Guid Id { get; set; }
+    public string? Color { get; set; }
+    public string? Size { get; set; }
+    public decimal Price { get; set; }
+    public decimal? Discount { get; set; }
+    public decimal DiscountedPrice => Discount is > 0 ? Price - Price * Discount.Value / 100m : Price;
+    public int Stock { get; set; }
+    public string? SKU { get; set; }
+    public bool IsActive { get; set; }
+}
\ No newline at end of file
diff --git a/src/Printbase.Application/Products/Queries/GetProductById/GetProductByIdQuery.cs b/src/Printbase.Application/Products/Queries/GetProductById/GetProductByIdQuery.cs
new file mode 100644
index 0000000..dea9e4a
--- /dev/null
+++ b/src/Printbase.Application/Products/Queries/GetProductById/GetProductByIdQuery.cs
@@ -0,0 +1,10 @@
+using MediatR;
+using Printbase.Application.Products.Dtos;
+
+namespace Printbase.Application.Products.Queries;
+
+public class GetProductByIdQuery(Guid id, bool includeVariants = true) : IRequest<ProductDto?>
+{
+    public Guid Id { get; } = id;
+    public bool IncludeVariants { get; } = includeVariants;
+}
\ No newline at end of file
diff --git a/src/Printbase.Application/Products/Queries/GetProductById/GetProductByIdQueryHandler.cs b/src/Printbase.Application/Products/Queries/GetProductById/GetProductByIdQueryHandler.cs
new file mode 100644
index 0000000..87ee864
--- /dev/null
+++ b/src/Printbase.Application/Products/Queries/GetProductById/GetProductByIdQueryHandler.cs
@@ -0,0 +1,56 @@
+using AutoMapper;
+using MediatR;
+using Printbase.Application.Products.Dtos;
+using Printbase.Domain.Repositories;
+
+namespace Printbase.Application.Products.Queries.GetProductById;
+
+public class GetProductByIdQueryHandler(IProductRepository productRepository, IMapper mapper)
+    : IRequestHandler<GetProductByIdQuery, ProductDto?>
+{
+    private readonly IProductRepository _productRepository = productRepository 
+                                                             ?? throw new ArgumentNullException(nameof(productRepository));
+    private readonly IMapper _mapper = mapper ?? throw new ArgumentNullException(nameof(mapper));
+
+    public async Task<ProductDto?> Handle(GetProductByIdQuery request, CancellationToken cancellationToken)
+    {
+        var product = await _productRepository.GetByIdAsync(request.Id, includeRelations: true, cancellationToken);
+        
+        if (product == null)
+        {
+            return null;
+        }
+
+        var productDto = new ProductDto
+        {
+            Id = product.Id,
+            Name = product.Name,
+            Description = product.Description,
+            TypeId = product.TypeId,
+            TypeName = product.Type.Name,
+            GroupName = product.Type.Group.Name,
+            CreatedAt = product.CreatedAt,
+            UpdatedAt = product.UpdatedAt,
+            IsActive = product.IsActive
+        };
+
+        if (request.IncludeVariants)
+        {
+            productDto.Variants = product.Variants
+                .Select(v => new ProductVariantDto
+                {
+                    Id = v.Id,
+                    Color = v.Color,
+                    Size = v.Size,
+                    Price = v.Price,
+                    Discount = v.Discount,
+                    Stock = v.Stock,
+                    SKU = v.SKU,
+                    IsActive = v.IsActive
+                })
+                .ToList();
+        }
+
+        return productDto;
+    }
+}
\ No newline at end of file
diff --git a/src/Printbase.Infrastructure/Mapping/ProductMappingProfile.cs b/src/Printbase.Infrastructure/Mapping/ProductMappingProfile.cs
index 2bcc594..8adab9c 100644
--- a/src/Printbase.Infrastructure/Mapping/ProductMappingProfile.cs
+++ b/src/Printbase.Infrastructure/Mapping/ProductMappingProfile.cs
@@ -1,4 +1,6 @@
 using AutoMapper;
+using Printbase.Application.Products.Commands.CreateProduct;
+using Printbase.Application.Products.Dtos;
 using Printbase.Domain.Entities.Products;
 using Printbase.Infrastructure.DbEntities.Products;
 
@@ -9,43 +11,65 @@ public class ProductMappingProfile : Profile
     public ProductMappingProfile()
     {
         CreateMap<ProductDbEntity, Product>()
-            .ForMember(dest => dest.Type, 
-                opt => opt.MapFrom(src => src.Type))
-            .ForMember(dest => dest.Variants, 
-                opt => opt.MapFrom(src => src.Variants));
+            .ForMember(dest => dest.Type, opt => opt.MapFrom(src => src.Type))
+            .ForMember(dest => dest.Variants, opt => opt.MapFrom(src => src.Variants));
             
         CreateMap<Product, ProductDbEntity>()
-            .ForMember(dest => dest.Type, 
-                opt => opt.Ignore()) // in repo
-            .ForMember(dest => dest.Variants, 
-                opt => opt.Ignore()); // in repo
+            .ForMember(dest => dest.Type, opt => opt.Ignore()) // Handle in repository
+            .ForMember(dest => dest.Variants, opt => opt.Ignore()); // Handle in repository
         
+        // ProductVariant mapping
         CreateMap<ProductVariantDbEntity, ProductVariant>()
-            .ForMember(dest => dest.Product, 
-                opt => opt.MapFrom(src => src.Product));
+            .ForMember(dest => dest.Product, opt => opt.MapFrom(src => src.Product));
             
         CreateMap<ProductVariant, ProductVariantDbEntity>()
-            .ForMember(dest => dest.Product, 
-                opt => opt.Ignore()); // in repo
+            .ForMember(dest => dest.Product, opt => opt.Ignore()); // Handle in repository
         
+        // ProductType mapping
         CreateMap<ProductTypeDbEntity, ProductType>()
-            .ForMember(dest => dest.Group, 
-                opt => opt.MapFrom(src => src.Group))
-            .ForMember(dest => dest.Products, 
-                opt => opt.MapFrom(src => src.Products));
+            .ForMember(dest => dest.Group, opt => opt.MapFrom(src => src.Group))
+            .ForMember(dest => dest.Products, opt => opt.MapFrom(src => src.Products));
             
         CreateMap<ProductType, ProductTypeDbEntity>()
-            .ForMember(dest => dest.Group, 
-                opt => opt.Ignore()) // in repo
-            .ForMember(dest => dest.Products, 
-                opt => opt.Ignore()); // in repo
+            .ForMember(dest => dest.Group, opt => opt.Ignore()) // Handle in repository
+            .ForMember(dest => dest.Products, opt => opt.Ignore()); // Handle in repository
         
+        // ProductGroup mapping
         CreateMap<ProductGroupDbEntity, ProductGroup>()
-            .ForMember(dest => dest.Types, 
-                opt => opt.MapFrom(src => src.Types));
+            .ForMember(dest => dest.Types, opt => opt.MapFrom(src => src.Types));
             
         CreateMap<ProductGroup, ProductGroupDbEntity>()
-            .ForMember(dest => dest.Types, 
-                opt => opt.Ignore()); // in repo
+            .ForMember(dest => dest.Types, opt => opt.Ignore()); // Handle in repository
+            
+        // Domain <-> DTO mappings
+        
+        // Product to DTO mapping
+        CreateMap<Product, ProductDto>()
+            .ForMember(dest => dest.TypeName, opt => opt.MapFrom(src => src.Type.Name))
+            .ForMember(dest => dest.GroupName, opt => opt.MapFrom(src => src.Type.Group.Name))
+            .ForMember(dest => dest.Variants, opt => opt.MapFrom(src => src.Variants));
+            
+        // ProductVariant to DTO mapping
+        CreateMap<ProductVariant, ProductVariantDto>();
+        
+        // Command to Domain mappings
+        
+        // CreateProductCommand to Product mapping
+        CreateMap<CreateProductCommand, Product>()
+            .ForMember(dest => dest.Id, opt => opt.Ignore())
+            .ForMember(dest => dest.Type, opt => opt.Ignore())
+            .ForMember(dest => dest.Variants, opt => opt.Ignore())
+            .ForMember(dest => dest.CreatedAt, opt => opt.Ignore())
+            .ForMember(dest => dest.UpdatedAt, opt => opt.Ignore())
+            .ForMember(dest => dest.IsActive, opt => opt.Ignore());
+            
+        // CreateProductVariantDto to ProductVariant mapping
+        CreateMap<CreateProductVariantDto, ProductVariant>()
+            .ForMember(dest => dest.Id, opt => opt.Ignore())
+            .ForMember(dest => dest.ProductId, opt => opt.Ignore())
+            .ForMember(dest => dest.Product, opt => opt.Ignore())
+            .ForMember(dest => dest.CreatedAt, opt => opt.Ignore())
+            .ForMember(dest => dest.UpdatedAt, opt => opt.Ignore())
+            .ForMember(dest => dest.IsActive, opt => opt.Ignore());
     }
 }
\ No newline at end of file
diff --git a/src/Printbase.Infrastructure/Printbase.Infrastructure.csproj b/src/Printbase.Infrastructure/Printbase.Infrastructure.csproj
index 044a29f..c6bbce1 100644
--- a/src/Printbase.Infrastructure/Printbase.Infrastructure.csproj
+++ b/src/Printbase.Infrastructure/Printbase.Infrastructure.csproj
@@ -13,6 +13,7 @@
     </ItemGroup>
 
     <ItemGroup>
+      <ProjectReference Include="..\Printbase.Application\Printbase.Application.csproj" />
       <ProjectReference Include="..\Printbase.Domain\Printbase.Domain.csproj" />
     </ItemGroup>
 
diff --git a/src/Printbase.WebApi/Controllers/ProductsController.cs b/src/Printbase.WebApi/Controllers/ProductsController.cs
new file mode 100644
index 0000000..acdb870
--- /dev/null
+++ b/src/Printbase.WebApi/Controllers/ProductsController.cs
@@ -0,0 +1,50 @@
+using MediatR;
+using Microsoft.AspNetCore.Mvc;
+using Printbase.Application.Products.Commands.CreateProduct;
+using Printbase.Application.Products.Queries;
+
+namespace Printbase.WebApi.Controllers;
+
+[ApiController]
+[Route("api/[controller]")]
+public class ProductsController(IMediator mediator) : ControllerBase
+{
+    private readonly IMediator _mediator = mediator ?? throw new ArgumentNullException(nameof(mediator));
+
+    [HttpGet("{id}")]
+    [ProducesResponseType(StatusCodes.Status200OK)]
+    [ProducesResponseType(StatusCodes.Status404NotFound)]
+    public async Task<IActionResult> GetProductById(Guid id, [FromQuery] bool includeVariants = true)
+    {
+        var query = new GetProductByIdQuery(id, includeVariants);
+        var result = await _mediator.Send(query);
+
+        if (result == null)
+        {
+            return NotFound();
+        }
+
+        return Ok(result);
+    }
+
+    [HttpPost]
+    [ProducesResponseType(StatusCodes.Status201Created)]
+    [ProducesResponseType(StatusCodes.Status400BadRequest)]
+    public async Task<IActionResult> CreateProduct([FromBody] CreateProductCommand command)
+    {
+        if (!ModelState.IsValid)
+        {
+            return BadRequest(ModelState);
+        }
+
+        try
+        {
+            var result = await _mediator.Send(command);
+            return CreatedAtAction(nameof(GetProductById), new { id = result.Id }, result);
+        }
+        catch (ArgumentException ex)
+        {
+            return BadRequest(ex.Message);
+        }
+    }
+}
\ No newline at end of file